在宣告破产后,费申患上了抑郁症,他承认:“我当时太年轻、太愚蠢。钱花花地来了,却又如流水般走了,一大笔钱就这么消失殆尽。”
Fashion, whose real surname is Thompson, built his business through months of shrewd marketing which saw his sites topping Google's search rankings. But a radical 2007 overhaul of the website meant Google believed it was a brand new page. It lost its Google 'reputation' overnight and plummeted to the engine's eighth page.
费申(真姓为汤普森)通过精明的市场营销策略建立起自己的事业,让他的网站在Google搜索排行榜上独占鳌头。但是2007年全面改版后,Google将其视为一个全新的网页,一夜之间失去了“信誉度”而迅速下滑至第8页。
Now not so visible, visitors dwindled and the income stopped. But Fashion still had overheads to pay, and a $400,000 tax bill he had not counted on.
由于网站不再那么显眼,访问量也就越来越少,最终连收入都没有了。但是费申还要支付网站的管理费用,这还没有算上40万美元的纳税额。
He told Business Insider how it all went wrong: 'I bought my first car, in cash. I bought my house and had $80,000 dollars of renovations done to it. I ended up buying seven cars total, a few for my friends. One of my friends wrecked a car; I wrecked a car. I paid for that out of my pocket. A lot of my money just disappeared.'
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