It’s one of the first major endorsement deals for the 23-year-old, a former bench warmer who rose to instant superstardom after a string of blockbuster performances that helped the Knicks win seven straight games in February.
这是林书豪成名后在全球范围内签署的第一份个人品牌代言合同。现年23岁的林书豪曾经是NBA的板凳球员,在二月他的轰动表现带领尼克斯拿下7连胜,他也一跃成为NBA赛场最闪耀的巨星。
As Lin, a Harvard graduate who was cut from two teams before joining the Knicks, amassed countless fans around the world, many wondered whether the young star would capitalize on his newfound fame.
拥有哈佛大学经济学专业背景的林书豪在尼克斯大放异彩前,还有过先后被两支球队裁掉的辛酸奋斗史。现在的林书豪在全球范围内拥有球迷无数,很多人也在考虑这位年轻巨星能否将自己近来的名气转化成经济效益。
Indeed, Linsanity has fizzled a bit in recent weeks, especially after the Knicks lost six games in a row and Lin appeared to be struggling after the return of Carmelo Anthony. Since the resignation of Knicks coach Mike D’Antoni last week, the team has won its last three games.
的确,最近几周以来尼克斯战绩惨淡。球队遭遇六连败,林书豪本人也由于小甜瓜的回归陷入了挣扎适应中,看起来林疯狂似乎归于平静。但在上周主帅德安东尼辞职后,尼克斯又赢了三场比赛。
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