But Volvo executives believe Lin will have staying power. Freeman Shen, president of Volvo Cars China, called the deal “a significant moment in the history of Volvo Car Corp.'s brand rejuvenation. “For our region, Jeremy Lin is the pride of the whole Chinese population, and we are excited to work with him,” he said.
沃尔沃的主管们无疑相信林疯狂还是会持久影响NBA。沃尔沃中国区董事长沈晖将此次的签约定义为“沃尔沃汽车全球品牌复兴战略中的标志性事件” 。他表示:“对于中国区来说,林书豪是所有中国人的骄傲,能够和他合作我们很兴奋。”
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