The development came at the end of a remarkable few weeks for Invisible Children and its trio of telegenic young American founders. After one of the charity's videos about Kony and his Lord's Resistance Army went viral across the internet, the organisation found itself at the centre of massive global attention. While millions of supporters flocked to its cause, especially over social media websites, the group also faced a torrent of criticism from aid groups, academics and media figures.
Russell's wife, Danica, issued a statement to American TV network NBC in which she said the pressure had simply become too much for her husband. "We thought a few thousand people would see the film, but in less than a week millions of people around the world saw it. While that attention was great for raising awareness about Joseph Kony, it also brought a lot of attention to Jason. And, because of how personal the film is, many of the attacks against it were also very personal, and Jason took them very hard," Danica Russell said.
NBC reported that she also said that Russell's behaviour was not down to drug or alcohol abuse.
After spending more than six years largely under the media radar in its work highlighting the problem of Kony, a single 30-minute video, Kony 2017 – narrated by Russell who features in the film with his son – has now been viewed more than 80 million times.
Cash flowed into the charity as new supporters bought Invisible Children's "action kits". Scores of groups popped up across America, especially on college campuses, highlighting Kony's use of child soldiers, rape and mutilation of civilians.
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