“The biggest step we took was to invite people to the salons, to understand their skin better and to build a relationship with customers,” says Mr Fujii.
藤井彰表示:“我们做出的最重要举措是,邀请人们到美容院来,更好地了解他们的肌肤,并与客户建立联系。”
The strategy has given the brand renewed vigour. As many as 60 per cent of new customers are in their 20s and 30s, and the average age of their customers has fallen by 20 years.
这一战略让该品牌重新焕发活力。在该公司的新客户中,高达60%的比例年龄在20多岁或30多岁,客户的平均年龄年轻了20岁。
“Deflation doesn’t mean that consumers won’t buy anything,” says Mr Nakajima at Fujifilm. “It’s just that they don’t buy wasteful things.”“通缩并不意味着,客户不买东西,”富士的中岛成博表示,“而是他们不会买没用的东西。”
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