Central YMCA will use the report's recommendations in a national campaign, to be launched in the autumn in partnership with several other organisations. It wants a kitemark to be awarded to socially responsible businesses taking action to tackle negative body image.
Liberal Democrat MP Jo Swinson, chair of the group, said: "Body image dissatisfaction in the UK has reached an all-time high and the pressure to conform to an unattainable body ideal is wreaking havoc on the self esteem of many people."
Rosi Prescott of Central YMCA said: "It's clear there's something seriously wrong in society when children as a young as five are worrying about their appearance, based on the messages they are seeing all around them.
"The findings of the report are shocking – body image has become more important in our culture than health and children are mimicking their parents' concerns about appearance.
"We all have a responsibility to act now to bring about the attitudinal and behavioural change that's necessary to prevent damage to future generations and that is why we are urging the public to give us their views to help shape the campaign we will be launching this autumn."
The report warns of weight problems spiralling out of control as "people who are overweight or obese were seen to be stigmatised and this was associated with a decreased likelihood of engaging in healthy behaviour such as exercise".
The inquiry was mired in controversy early on when women who claimed to have been failed by weight loss programmes sold by diet companies staged a protest outside the House of Commons to accuse the industry of "wreaking havoc with appetites and lives while it builds huge profits". It was organised by lobby group Endangered Bodies, which wants all body shapes to be considered acceptable.
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