Amazon.com has launched a textbook rental service, allowing US students to borrow print editions for a school term at up to 70 per cent off the price of new titles, but the education industry is expecting the growth of rentals to slow.
亚马逊(Amazon)推出一项教科书租赁服务,允许美国学生每学期能以不超过新书售价70%的价格租用纸质教科书,但教育行业预计租赁业务的增长将会放缓。
Book Industry Study Group research found that textbook rentals rose last year from 8 per cent of the market to 11 per cent, with a corresponding drop in new textbook sales, from 59 per cent to 55 per cent. There is also a sizeable second-hand market in textbooks.
美国图书工业研究会(Book Industry Study Group)的研究表明,教科书租赁在整个教科书市场所占的份额已由去年的8%上升至11%,而新教科书销售的份额则相应从59%降至55%。此外,二手教科书市场的规模也相当可观。
Student Monitor, another research group, put rentals' penetration of the print textbook market at 13 per cent last year. Cengage, one of the largest US college publishers, predicted that this could double to 26 per cent by 2017 before flattening out.
另一家研究集团Student Monitor的调查显示,去年租赁对纸质教科书市场的渗透率达到13%。美国最大的高校教材出版商之一圣智学习出版公司(Cengage)预测,到2017年该比率可能翻一番,达到26%,之后增长将趋于平缓。
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