However, Cengage also forecast that rentals' impact on higher education revenues would fall from 5.2 per cent this year to just 0.8 per cent by 2017. "We're beginning to see textbook rentals peak," said Laura Ricci of Outsell, a publishing research firm.
然而,圣智学习出版公司也预测,到2017年,租赁在高等教育营收中的份额将由今年的5.2%下降至0.8%。出版研究公司Outsell的劳拉•瑞西(Laura Ricci )表示,"我们将开始看到教科书租赁达到顶峰。"
This is because publishers are increasingly using technology to enrich traditional textbooks, and students are finding it easier to sell their used texts online.
这是因为,出版商正越来越多地利用技术手段使传统教科书变得丰富多彩,而学生们也发现在网上出售二手书变得更容易。
"Users are beginning to expect more from textbook content [than] just words on a page," she said, pointing to the rise of interactive testing technology and other "full course solutions" as publishers such as Pearson, owner of the Financial Times, broaden their business models.
瑞西表示,"消费者开始希望教科书的每一页不仅出现文字,还要提供更多的内容。"她所指的是,随着英国《金融时报》的母公司培生集团(Pearson)等出版商拓宽其业务模式,交互测试技术和其他"全课程解决方案"正在兴起。
Existing textbook rental companies such as Chegg and BookRenter.com are diversifying, Ms Ricci added, saying they need not be threatened by Amazon.
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