瑞西补充道,齐格网(Chegg)和BookRenter.com等现有教科书租赁公司正在开展多元化经营,它们未必会受到亚马逊的威胁。
Mehdi Maghsoodnia, chief executive of BookRenter.com, welcomed Amazon's move, saying it would increase awareness of textbook rental services. BookRenter.com and Chegg offer similar discounts to Amazon.
BookRenter.com首席执行官麦迪•马苏德尼亚(Mehdi Maghsoodnia)对亚马逊此举表示欢迎。他表示,这将提高人们对教科书租赁服务的认识。该网站和Chegg提供与亚马逊类似的折扣。
"It's a recognition that the reality is that 99 per cent of the educational market continues to use physical texts," he said: "To help students, given the increase in tuition fees, you have to lower the cost of textbooks."
"我们承认,实际情况是99%的教育市场将继续使用实物教科书,"他表示,"要帮助学生,鉴于目前学费上涨的幅度,你必须降低教科书价格。"
According to the National Association of College Stores, US students spend on average $655 a year on required course materials. Multiplied by roughly 20m students in college, that suggests a $13bn market, BookRenter noted.
根据全国大学商店协会(National Association of College Stores)的数据,美国大学生每年在规定教材方面的平均支出为655美元。BookRenter指出,把这个数字乘以大约2100万大学生,说明市场规模为130亿美元。
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