Mr Maghsoodnia said by some estimates rental could grow to be half of the market by volume, although such a shift would reduce the overall market's value in dollar terms.
马苏德尼亚(Maghsoodnia)表示,根据一些估计,租赁业务可能将占到这一市场的一半,尽管这一转变可能会降低以美元计算的整体市场价值。
Several publishers have worked with print and digital rental services. McGraw-Hill and Chegg announced a partnership in 2009, and Houghton Mifflin Harcourt announced a deal on Tuesday with Kno, an education software company, offering year-long digital rentals of school texts for $9.99 or less per book.
几家出版商已经在纸质和数字租赁服务上采取合作。2009年,麦格劳希尔集团(McGraw-Hill)与齐格网建立合作关系。周二,霍顿-米夫林哈考特集团(Houghton Mifflin Harcourt)也宣布与教育软件公司Kno合作,以每本9.99美元甚至更低的价格提供为期一年的学校教科书数字租赁服务。
Many college students still find that selling their print textbooks once they have finished with them is cheaper than buying or renting their digital equivalents, Outsell reported this year.
研究机构Outsell今年表示,很多大学学生仍然认为完成课程之后出售纸质教科书要比购买或者租赁电子版教科书划算。
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