The Mentos rap has other ideas.
然而,曼妥思的说唱音乐另有主意。
'Let's not watch fireworks, let's make 'em instead,' the rap's male vocalist croons. 'It's National Night and I want a baby, boo, I know you want it, so does the SDU.'
一位男歌手这样唱道:“大家不必看烟花,我们自己做烟花,国庆之夜值千金,你的心思我明白,我们来个小宝宝,SDU也喜欢。”
The song, devised by ad agency BBH Asia-Pacific and spread via social media, is part of Mentos's plan to launch a special 'I Heart SG' pack of their signature mints for this year's National Day. The agency was asked to come up with a campaign to 'prove how much Mentos really 'hearts' ' Singapore, according to the project's creative director, Adrian Chan.
这首歌由百比赫亚太广告公司(BBH Asia-Pacific)策划,并通过社交媒体传播开来,其目的是宣传曼妥思为今年国庆日推出的一款主题薄荷糖“我爱新加坡”(I Heart SG)。该项目的创意总监阿德里安•陈(Adrian Chan)说,曼妥思要求百比赫公司想出一个广告方案来,“证明曼妥思真的很爱新加坡。”
'Mentos has always stood for 'fresh thinking,' so we decided to apply some to an issue that is very close to home: our declining national birthrate,' said Mr. Chan.
阿德里安说:“曼妥思的广告一直以‘全新思考’而著称,因此我们决定把曼妥思与新加坡本土的一件大事联系起来:即不断下降的出生率。”
【新加坡的国庆造人计划】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15