人性化好创意：只有孩子才能看到的反虐童广告_BEC初级作文

人性化好创意：只有孩子才能看到的反虐童广告

A Spanish charity has revealed a unique poster that only reveals an anti-abuse helpline to children.

西班牙一慈善机构最近发明了一张独特的海报，只有孩子才能看到海报上公布的虐童事件求助电话。 The poster can only be fully seen when looked at from a child's point of view due to a lenticular printing technique more often seen in novelty postcards.

这种海报运用透镜印刷技术，只有从孩子的角度才能看到海报的完整内容。这种技术多应用在新奇的明信片上。

When a child (or anyone under 1.35m tall) views the poster, they see the full message and helpline number.

当孩子（或不到1.35米高的任何人）看到海报，他们就能看到完整信息和求助电话。

人性化好创意：只有孩子才能看到的反虐童广告1

When an child sees it, they see the message 'If somebody hurts you, phone us and we'll help you,' while an adult simply sees an image of a frightened child.

成年人只能从海报上看到一个受惊男孩的头像，但孩子却能发现隐藏在图像里的信息：“如果你受到伤害，请拨打这个电话，我们将帮助你。”

The foundation said it hoped the poster would help children gain confidence to call the number. The campaign was designed to get the information about where to find help to children who may be accompanied by their abuser.