In early August, she will perform in New York and Los Angeles. Both shows, her first U.S. appearances, are her label's attempt to personally present Lorde to industry insiders, music journalists and bloggers. 'It's a process, but we want her to play the right venues, do the right press, licensing her music in the right places, and so on, ' said Jason Flom, the president of Lava Records, which, like its parent label, Republic, is owned by Universal Music Group.
Lorde还于8月初在纽约和洛杉矶举办了演出,这两场演出是她在美国的首秀,是其唱片公司为了向业界人士、音乐记者和博客作者直接推介Lorde的尝试。Lava Records的总裁贾森•弗洛姆(Jason Flom)说:“这是一个过程,我们希望她在适当的场馆演出,接受合适媒体的采访,在恰当的地方授予她的音乐版权等等。”与其母公司共和唱片一样,Lava Records也由环球音乐集团所有。
As the former CEO of Atlantic Records, Virgin Records and Capital Music Group, Mr. Flom is credited with discovering Tori Amos and Matchbox 20. After one listen to Lorde's EP 'The Love Club, ' which had been recommended by a friend of a friend in Australia, he hunted down the artist on Facebook and flew to New Zealand to see her perform and meet her parents. Mr. Flom said he considered bringing her to Los Angeles, New York and London to record with various producers, but ultimately decided not to interrupt her creative process.
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