Rory McIlroy is not having a good season on the golf course. A year ago the wunderkind from Northern Ireland finished second in the rankings. This year he did not even qualify for the end-of-season Tour Championship. But he is not the only one fluffing his shots. Adidas, the German sportswear maker, has cut its full-year net income guidance by almost a tenth, to between 820m and 850m. That sent its shares down 4 per cent on Friday. One of the reasons it cited was the poor state of the global golf market.
来自北爱尔兰的高尔夫神童罗里•麦克罗伊(Rory McIlroy)本赛季发挥不好。去年排名第二的他,今年甚至未能获得赛季末巡回锦标赛的参赛资格。但他不是唯一搞砸了的人。德国运动用品制造商阿迪达斯(Adidas)将其全年净利润指引调低了近十分之一,目前预计在8.2亿至8.5亿欧元之间。这个消息导致周五阿迪达斯股价下跌4%。阿迪达斯提到的原因中,有一条就是全球高尔夫市场不景气。
It seems that golfers the world over are not stocking up on new drivers and irons. But that is not the only reason why Adidas revised its forecasts. Continued weakness in a range of currencies from the Russian rouble to the Argentine peso against the euro played a part. This is not surprising. Currency effects had already wiped 3 per cent off group sales in the first half from a year earlier. Adidas’ German rival Puma, which also books its sales in euros, is suffering too.
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