足球教练与企业老板哪个更难做?_BEC初级作文

足球教练与企业老板哪个更难做?

更有趣的是这两种角色的不同之处。领导一支球队真的像咨询师和学者认为的那样复杂吗？足球主教练自己往往会回归简单，即与单一对手比赛的胜、负、平三种结果。

Compare this to Apple’s critical decision last week on the launch of new iPhone models. Tim Cook, chief executive, had to align pricing, innovation, brand and design considerations in a shifting market crowded with rivals, some of which he cannot even identify yet. If he concentrated only on the threat posed by, say, Samsung, he would be quickly outflanked by others.

将其与苹果(Apple)最近在推出新款iPhone上所做的关键决定做个对比吧。苹果首席执行官蒂姆•库克(Tim Cook)必须在一个充满竞争对手（其中一些对手他甚至还无法辨识出来）、不断变化的市场中综合考虑定价、创新、品牌和设计因素。如果他只关注比如说三星(Samsung)构成的威胁，他将很快被其他竞争对手超越。

Football managers’ plans are more tactical and are tied more closely to the next short-term challenge. The thoughtful Arsenal manager Arsène Wenger tells Mr Carson how hard it is to “sack 14 people every Friday morning [when he selects a team for the weekend] and then re-employ them on a Monday”. Failure to get this team selection right can doom managers’ careers, while failing chief executives can sometimes cling on. But football’s short-term focus also allows its leaders to recover swiftly, whereas corporate leaders’ big strategic mistakes, on people or product, can blight a company for years. Intel admits it missed the smartphone chip revolution. Last week Brian Krzanich, the new chief executive, staked its future on leapfrogging the competition with tiny chips for wearable devices. That is a far bigger call than a preseason squad reshuffle.