Both nations' names are written similarly in Mandarin - Ruidian (Sweden) and Ruishi (Switzerland).
The two European nations - one known for its chocolate, cheese and watches; the other for Ikea, Volvo and the Seventies pop band Abba - have often been confused for each other among the Chinese.
The problem largely stems from the fact that both nations' names are written similarly in Mandarin - Ruidian (Sweden) and Ruishi (Switzerland) – which begin with the same symbol, according to the Swedish Consul General Victoria Li in China.
In an effort to put an end to the mix-up, the Swedish and Swiss consulates in Shanghai have launched a competition on the Swedish Consulate website, asking Chinese people to come up with funny ways to help differentiate the two countries. Submissions can be accepted as a blog post, cartoon, photo, short film or in any other format.
The winner with the best submission will receive a 12-day trip to Sweden and Switzerland and will be expected to report back on their impressions of both countries following the trip, the website states. Entries will be accepted until November 20.
The organisers have also devised a humorous campaign logo portraying a montage of objects and people associated with Sweden and Switzerland on separate maps of each country.
Sweden’s map features meatballs, a Viking, Pippi Longstocking from Astrid Lindgren’s books, as well as two male cartoon figures with a heart between them symbolising gay marriage, which remains illegal in Switzerland. Switzerland's map features cheese, fondue, the Alps and a picture of Roger Federer.
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