China’s new buzzword, tuhao, may be in next year’s Oxford English Dictionary.
The word caught the attention of the dictionary’s editing team after BBC’s recent program on influential Chinese words.
“If its influence continues, it is very likely to appear on our updated list of words,” said Julie Kleeman, project manager with the editing team.
Kleeman told the Beijing Youth Daily that tuhao has some similarities with the English word bling, which refers to expensive, ostentatious clothing or jewelry. Both the words have existed for long but later on took a new meaning.
In Chinese, tu means uncouth and hao means rich. It has traditionally been referred to rich people who throw their weight around in China’s rural areas. In recent years, people in the ACG (anime, comic and game) circle borrowed the term to describe those who spend money in an irrational manner.
The word gained credence in September with the launch of Apple’s new gold-colored iPhone, an item loved by China’s nouveau riche. The color became known as “tuhao gold.”
The word is now often used by the online community to refer to people who have the cash but lack the class to go with it.
Kleeman also mentioned two other Chinese words — dama and hukou — which may also make it into the dictionary.
Hukou means household registration in Chinese and has been widely used by Xinhua news agency and China Central Television. It has become a hot word in recent years because of its links with corruption cases.
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