阿里巴巴美国区总经理许洁(Annie Xu)表示,“我们努力的方向是”对美国及世界其它地区的销售。但就目前而言,阿里巴巴收购的目标都是那些能帮助其抵御腾讯(Tencent)和百度(Baidu)这类国内竞争对手的美国和中国初创企业。原因是在世界人口最多的国家,电子商务正迅速向移动设备转移。
Alibaba’s investment in ecommerce delivery group ShopRunner – one of at least four US companies it has taken a stake in during the past 12 months – is a case in point. While ShopRunner could eventually help Alibaba sell to US consumers, in the meantime the plan is to use its US logistics network to let Chinese consumers buy goods online from US merchants’ sites.
阿里巴巴对电子商务配送集团ShopRunner(该公司是阿里巴巴过去12个月里入股的至少4家美国企业之一)的投资就是一个例子。尽管ShopRunner最终可能有助于阿里巴巴对美国消费者的销售,但与此同时,收购该公司是为了通过其美国物流网络,让中国消费者能够从美国商家的网站上在线购买商品。
Under the new service, which is not yet launched, ShopRunner will handle US logistics and Alibaba will manage customs, delivery and payments. Alibaba’s “core competence is still selling to the Chinese consumer in China”, says Ms Xu, and ShopRunner will help expand that business.
在还未推出的新服务中,ShopRunner将管理在美国的物流事务,而阿里巴巴将管理清关、送货及支付方面的事务。许洁表示,阿里巴巴的“核心竞争力仍然是针对中国国内消费者的销售”,ShopRunner将有助于扩大这一业务。
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