To move from prototype to production, Grassell turned to the crowdfunding site Kickstarter. "The original goal was $25,000," said Grassell, "And I raised almost $42,000, which was pretty exciting." It was also one of the most successful Kickstarter campaigns ever for an underwear or lingerie startup, ever.
为了从原型设计阶段转向生产阶段,格拉塞求助于众筹网站Kickstarter。格拉塞说:“我本来计划筹集25,000美元,结果共筹集了42,000美元,非常令人兴奋。”这也是Kickstarter有史以来为内衣初创公司开展的最成功的筹资项目之一。
With the Kickstarter campaign completed, Grassell found a production facility through a contact in her hometown of Jackson Hole, Wyo. The factory, which is in Los Angeles -- and was vetted by her mom who was in California during one of Mary Margaret's soccer games -- has a low minimum order amount, which is good for a startup, but can also grow to meet increasing demand as necessary, which Grassell thinks is important. "If I get a phone call asking for a huge order, I will make that happen," she said.
Kickstarter筹资项目完成后,格拉塞通过家乡怀俄明州杰克逊城的一位联系人找到了一个生产工厂。工厂位于洛杉矶,梅根的妈妈在加州观看妹妹玛丽的足球比赛时顺道去考察了这家工厂。这家工厂的最低订单额很低,很适合初创企业,但在必要时也可以增加产量满足需求,格拉塞认为这一点很重要。她说:“如果我接到一个电话,对方要下一个巨额订单,我也能够完成。”
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