This makes the impact of aggressive driving very obvious, and creates awareness in an automatic, effortless way – which is crucial, says Ivo Vlaev, an experimental psychologist at Imperial College London in the UK.
It falls in-between the extremes of calling attention to your speed and a perception of a possible risk.
Another nudge by illusion is a reminder of the force of the law by using fake police officers. In Bangalore, life-size khaki-clad cardboard cut-outs of policemen are used to persuade drivers to behave. Similar tricks are used in China, the United States and some European countries. In Preston, a town in the UK, motorists hit the brakes after mistaking life-sized metal replicas for real police officers. Some towns have placed life-size cardboard cut-outs of police cars on bridges crossing highways.
当常规道路标志不起效果的时候,设计师正转向一个更聪明的方式去让司机下意识减速或引起他们的注意。
持续了25年的路灯在新泽西的街道照明预算中削减到一半,且可以改善道路的安全。
一个怪异的人形黑影突然出现在法国南部的一个风景如画的乡村公路上。这是一个成年人的体形,但是没有脸;一道闪电似乎把它的头劈成了两半。
沿着这条没有交通拥挤,没有路灯,没有限速,只是两边种满树木的道路上加速,我把这个景象当作一个奇怪的恶作剧。但是之后又出现了另一个,然后又出现两个,一个成年人和一个看起来像孩子一样的人。然后我恍然大悟。这个景象代表了在这条路上出车祸去世的人们。我领会到了它要传达的信息:我车速慢了下来。
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2020-09-15
2020-09-15
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2020-09-15