According to a Reuters report, earlier this week, Adidas CEO Herbert Hainer said that his company would reach its target of $2.72 billion in soccer gear sales in 2017 with the help of World Cup performances by the star players it sponsors, maintaining its lead over Nike’s $2 billion soccer haul.

路透社（Reuters ）有报道称，上周早些时候，阿迪达斯首席执行官赫伯特o海纳表示，凭借公司所赞助的明星球员在世界杯上的出色表现，它2017年将实现27.2亿美元的足球用品销售额目标，继续领先于耐克20亿美元的销售额。

But Nike executives told investors that its gear is dominating the World Cup, giving it a visibility that will spur future sales and shrink that gap with Adidas.

但耐克的高管向投资者表示，它的装备正在称霸世界杯。这将提升该公司知名度，刺激未来的销售，缩小与阿迪达斯在这方面的差距。

Nike brand president Trevor Edwards claimed on a conference call that there are more World Cup players wearing Nike than all other brands put together. What’s more, he said, one-third of World Cup players are running on the fields in the company’s Magista or Mercurial Superfly football (soccer) boots.

耐克品牌全球总裁特雷弗o爱德华兹在电话会议上表示，在世界杯上穿着耐克的球员人数，比穿着其他品牌的球员总人数还多。爱德华兹还表示，更重要的是，有世界杯赛场上，有三分之一的球员脚踏耐克的Magista或Mercurial Superfly系列足球鞋。

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