尽管取得了很大成功,但零卡还有很多工作要做。在这之前,它还没有足够底气自称已经占据了一片市场。零卡还没有在大型零售商沃尔玛百货(Wal-Mart Stores)上架,也没有在麦当劳(McDonald’s)等连锁快餐店出售,而且它在塔吉特零售店(Target)的存在感也很弱,这些都是亟需解决的问题。
Zevia has begun selling its beverage outside of grocery stores. Its products are sold in the cafeterias of a few Silicon Valley companies and Zevia is a sponsor of Major League Baseball’s Oakland Athletics. But consumers buy 8 to 10 cans of Zevia soda at a time in a supermarket, so retail is its main focus for now, rather than the so-called “single-serve” market at places like movie theaters and sports venues.
零卡已不再局限于食品杂货店,开始走进硅谷一些公司的自助餐厅,同时开始赞助美国职业棒球大联盟奥特兰运动家队(Oakland Athletics)。超市里消费者一次能购买8到10罐零卡,所以零卡公司主要的营销渠道仍然为零售商,而不是像电影院和体育馆等所谓的“单次服务”市场。
“We built the business at the grocery shelf because, frankly, that’s where a lot of the volume purchasing happens,” Spence said. “You have to earn your shelf space and retailers are not willing to take risks—they’re not going to put a product on the shelf unless it has proven demand.”
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