虚浮不求实改名无法挽救马航_BEC初级作文

虚浮不求实改名无法挽救马航

那么马航是否应该改名？我认为有个人应该会回答“当然”，那就是达特茅斯大学(Dartmouth)塔克商学院(Tuck business school)的保尔•阿根提(Paul Argenti)教授。十多年前，阿根提教授研究了40年以来公司改名的案例，发现每个案例中改名的公司都从中受益了。

He told me he expected to find the same results today. The reason was that a name change usually went along with a new strategy.

他告诉我，他认为现在也会是同样的结果。因为改名的同时，公司通常也会采取一种新的发展战略。

Malaysia Airlines needs one of those, and did even before its twin tragedies. The company has made net losses for the past three years. As with many large carriers, its long-haul operations are doing reasonably well, but its short-haul business is suffering because of competition from low-cost carriers such as AirAsia.

马航需要一项新策略，甚至早在两起悲剧发生之前就需要新策略了。在过去的三年中，马航连年净亏损。与其他许多大型航空公司一样，马航的长线航班业绩相当良好，然而短线航班业务则因遭受来自亚洲航空(AirAsia)等廉价航空公司的竞争而表现不佳。

But Prof Argenti told me that he thought that, even with a new strategy, Malaysia Airlines was the one company he had come across that should not change its name. There would be no point. Its disasters were just too big.