Hello Kitty is ubiquitous in the same way that a Calvin-peeing-on-something decal is, but cute and far more authentic. Seriously, there is a box (of twine and wire for some reason) on our kitchen table with Hello Kitty on it. She's everywhere. And she represents a very specific identity for Asian Americans. As Yano explains:"When Hello Kitty arrived in the U.S. in the mid-1970s, it was a commodity mainly in Asian enclaves: Chinatowns, Japantowns, etc.," explains Yano. "In talking to Japanese Americans who grew up in the 1970s, they say, 'That figure means so much to us because she was ours.' It's something they saw as an identity marker."
和Hello Kitty影响力同样巨大的还有“尿尿的凯文”贴纸,但Hello Kitty的形象更可爱更可信。说实话,我们的厨房用品中很多都有Hello Kitty的形象。她几乎无所不在。她代表着日裔美国人的一种身份。“Hello Kitty在70年代中期来到美国的时候,是作为一种商品主要在亚裔圈子如中国城、日本城等流行。”河矢野教授解释说:“我们和一些70年代长大的日裔美国人谈过,他们说‘这个形象对我们意义重大,因为这是我们日本的形象’。他们已经把Kitty看成了一种身份标记。”
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2020-09-15
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