一位CEO的管理秘诀边做边学_BEC初级作文

一位CEO的管理秘诀边做边学

At the end of our conversation I asked Rascoff about his rabid embrace of Twitter. He is a frequent and open sharer on the social-media network, as well as a generous re-tweeter. His response speaks volumes about the CEO’s capacity for learning. It started, he said, when Benchmark investor Bill Gurley called Zillow Chairman Rich Barton to ask his opinion of Twitter. (Gurley later invested in Twitter; Barton has a longtime association with Benchmark.) Barton in turn asked Rascoff who in turn asked a particular summer intern who knew a lot about Twitter to teach him what she knew. “I spent two hours with her. Today she has a team of five people working for her.” And Twitter is critical to Zillow’s social-media strategy for both internal and external communications. “Nothing happens at the company without a social media strategy,” says Rascoff, citing companywide social events and quarterly earnings calls as two examples.

访谈即将结束时，我问他为什么会成为Twitter的疯狂粉丝。他经常在社交媒体上开放地分享自己的动态，也经常大方地转发其他人的信息。他的回答充分证明了作为一名CEO的学习能力。他说，风险投资公司Benchmark的投资人比尔o科尔利曾经致电Zillow公司董事长里奇o巴顿，询问他对Twitter的看法。（科尔利后来投资了Twitter；巴顿与Benchmark一直保持联系）。而巴顿则去询问拉斯科夫的意见。拉斯科夫向一位了解Twitter的实习生请教。这位实习生将自己对Twitter的看法告诉了拉斯科夫。“我与她交流了两个小时。现在她管理着一支5人团队。”Twitter对于Zillow内部与外部沟通的社交媒体策略至关重要。拉斯科夫说道：“如果没有一个社交媒体策略，公司什么也做不了。”他列举了公司社交活动和季度收入电话会议这两个例子。