According to Enthed, the IKEA team plays with huge digital canvases measuring 4,000 pixels x 4,000 pixels for each image they render. Whether the image is of a Börje dining chair or of your dream Akurum/Lidingö kitchen, saving large files gives store designers the option to cover a wall with an image if they so please.
恩赛德称他们提交给宜家团队的每张图片都会在4000*4000的巨幅电子画布上进行修改。无论是Börje餐桌椅,还是你梦寐以求的Akurum/Lidingö厨房。大文件的好处是店面设计师可以将整面墙覆盖上设计图。
The company claims the shift is another way to reduce its environmental footprint, saying constructing digital files vs. building real sets produces less waste. It also helps the home furnishing empire's pocketbooks.
宜家公司声称此举是为了减少碳排放,他们表示用数字文件搭建场景比用实际产品产生的废料更少,对公司的效益也很有帮助。
“It’s a clever way to save money,” IKEA head photographer Anneli Sjogren said in an interview with The Wall Street Journal in 2017.
宜家首席摄影师安内利•肖格伦2017年在接受《华尔街周刊》采访时说:“这是个省钱的好办法。”
That year, the furniture giant announced 12 per cent of its product and concept images would be CGI-rendered, increasing to 25 per cent in 2013. Since then, that percentage of rendered images appearing in the company’s catalogue and online has tripled.
【宜家家具美如画? 75%都是PS哒】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15