行行出状元国产纸尿裤品牌异军突起_BEC初级作文

行行出状元国产纸尿裤品牌异军突起

零售业分析师表示，原材料与劳动力成本的上升、消费者的喜好变化以及日益挑剔，导致市场状况愈加严峻。

Hengan warned in its most recent results that “the short-term outlook remains challenging as a lot of players have entered into this market”.

恒安在其最近发布的业绩报告中警告称，“由于有大量的生产商投入市场”，公司短期前景仍很有挑战性。

Hengan says the quality of its nappies equals that of the foreign brands – P&G, Kimberly-Clark and Japanese brand Unicharm together have more than half the market – but many mainland consumers disagree.

恒安表示，其纸尿裤的质量可以媲美外国品牌——宝洁、金佰利和日本品牌尤妮佳(Unicharm)总共占据了一半以上的市场份额——但许多内地消费者并不认同这一点。

Hengan, which expects to sell Rmb2.8bn-Rmb3bn of its Anerle nappies this year, says: “A majority of Chinese mothers believe foreign products are better than domestic ones; therefore, it is necessary to educate consumers to change their minds.”

恒安表示：“大多数中国妈妈认为外国产品比国内产品好；所以，很有必要教育消费者改变观念。”该集团预计，今年安儿乐(Anerle)纸尿裤销售额将达28亿至30亿元人民币。

Persuading Chinese mothers to use disposable nappies has been a slow process, says Xu Ruyi, head of China research at Mintel. “Nappies were introduced to China by P&G during the 1990s and it has taken a long time for consumers to adopt the products.”