上拉式纸尿裤、区分男婴和女婴的纸尿裤以及成人纸尿裤,都是市场上相对较新的产品——在中国这个全球最大老年人用品市场上,成人纸尿裤的销量增长预计将十分强劲。
Domestic brands are “focusing more on R&D and updating their production equipment because the newer the production line, the better quality the nappies will be”, says Yan Fei of Beijing’s Qinbei Research Centre.
北京亲贝研究中心(Qinbei Research Centre)的Yan Fei表示,国产品牌正在“集中力量搞研发,升级他们的生产设备,因为产品线越新,纸尿裤的质量就越好。”
“Intelligent” nappies, which gauge the health of a baby from its urine, and mosquito repellent nappies are under development by Chinese companies.
中国企业正在研制能通过尿液判断婴儿健康状况的“智能”纸尿裤,以及驱蚊纸尿裤。
Research from Mintel shows that famous brand names may actually wield less power in China than elsewhere. In the UK, says Mintel, “45 per cent of parents would go for a product they’ve used before and a low price is among the top three influencing factors”.
英敏特的研究表明,实际上知名品牌在中国发挥的影响力可能小于其他地区。在英国,英敏特表示,“45%的父母会选择他们曾经用过的产品,价格低只是最重要的三个影响因素之一”。
【行行出状元 国产纸尿裤品牌异军突起】相关文章:
最新
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15
2020-09-15