感受星巴克中国经营模式_BEC初级作文

感受星巴克中国经营模式

1.店面扩大有更多的座位。维奥莱特·劳在国际杂志上写道“大多数中国客人不需要急忙拿着咖啡然后离开，不像美国人不能早上没有一杯咖啡。”相反，咖啡店在中国是目的地。人们坐这里同朋友和家人聊天，一些人也会在这里跟客户见面或者处理商业事务。

While most Starbucks stores in the U.S. are hectic and bustling, Chinese consumers seek out Starbucks to “nurse their drinks and lose themselves in their laptops… enjoying tranquility that’s usually elusive in teeming China,” Law writes.

虽然美国大部分的星巴克店都是繁忙和熙熙攘攘的，而在中国顾客寻找星巴克是为了“在人数如织的中国这种安静通常是难以找到的，他们享受这种宁静，喝咖啡和沉浸在网络上…”劳写道。

2.The coffee is more expensive. Starbucks charges up to 20% more for its coffee products in China compared to other markets. The Chinese state media has attacked Starbucks for this practice, but the company says the prices are due to the higher costs of doing business in the country.

2.咖啡会更贵。星巴克在中国咖啡的收费相比于其它市场要高出20%。中国媒体曾攻击过星巴克的价格，但是星巴克公司却说价格归因于在中国开店的高成本。

3.Starbucks stores in China offer a menu of Chinese teas and treats like mooncakes. But one of the best-selling item in the region right now is actually a Strawberry Cheesecake Frappucino, which is topped with a cream cheese whipped cream, graham cracker crumbles, and strawberry syrup. The frappuccino “set instant records for the top-selling limited-time Frappuccino offering ever,” Starbucks chief operating office Troy Alstead said on a recent earnings call.