Apple's understanding of this is what sets it apart when it comes to launching market-changing products, including the newly announced Apple Watch. Apple doesn't lock into one need on the hierarchy (soup that satisfies hunger, or perfect luxury car), but instead builds and markets products that connect on all four of the human needs that we're grappling with constantly. Let's use the Apple Watch as an example:
苹果公司根据其对于人类需求的理解,在市场变动的情况下推广产品的时候,包括Apple Watch,把这两个概念分离开来。苹果公司并不局限优先满足某一个需求(生理需求还是精神需求),相反地,它制造和推广符合人们不断挣扎的四大需求的新产品,下面就以Apple Watch为例,给大家分析苹果公司是如何的独领风骚。
Connection
关联性
Texts, finger-drawn emoticons, even the feature some consider hopelessly gimmicky, heartbeat sharing, are all central to the device keeping you connected.
文本信息,手写表情符号,甚至是任何逗趣狡猾的元素,情感分享,都是你和外界联系的媒介。
Comfort:
舒适性
Connections to loved ones is part of comfort, and so is the built-in health and fitness tracking, which makes the device something of a coach in your quest to improve yourself.
与所爱的人产生联系能够让你感到安逸舒适,那么机带的健康追踪功能也能满足这一需求,它能够适时贴心地给你提供健身的提醒。
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