This was precisely the strategy that Apple used to sell the iPad, showing dialogue-free commercials that merely depicted the magical things the iPad could do for you. This made some people buy an iPad, and others know what they would want when they finally got a tablet from another manufacturer. Either way, Apple dominated by controlling the expectations the user had about what needs the iPad would fulfill.

这正是苹果公司用于销售iPad的销售策略，无对话商业模式，让iPad给你提供意想不到的帮助。这样使得很多人都想拥有iPad，其他人就会想他们从其他制造商中获得什么。不管怎样，苹果公司之所以引领风尚，就是因为它能够满足用户所需。

The watch experience will be harder to illustrate than the iPad's, to be sure, but I suspect Apple's not done creating this experience. The smartwatch is the spearhead to a broader wearable experience, populated with a phone, a watch, an earpiece, health monitors, and more things that, deep down, you know you need.

手表的销售历程将会比iPad的销售历程更难以概括，说真的，笔者对苹果公司是否完成这一历程存在疑问。而智能手表则是衡量其耐用性的标准，它能充当手机，手表，耳机，健康监测，还有更多功能，你所需要的功能。

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