One week after its debut, Apple’s new mobile wallet is showing promise with consumers.
亮相一周后,苹果(Apple)的全新移动钱包在吸引消费者方面展现了美好前景。
Apple’s rivals in the payments industry, meanwhile, are scrambling to prevent it from being too successful.
与此同时,苹果在支付业的竞争对手正在紧急行动起来,设法阻止它变得太成功。
Even before Apple Pay was announced, a coalition of retailers refused to accept it in their stores. More than 50 companies make up this group, the so-called Merchant Customer Exchange or MCX, including global retail giants like Walmart, Best Buy and Gap Inc.
在苹果宣布要推出Apple Pay之前,一个零售商联盟已经拒绝在其门店中接受它了。这个名为“商家客户交易”(Merchant Customer Exchange,简称MCX)的组织有50多家公司成员,包括沃尔玛(Walmart)、百思买(Best Buy)和Gap等全球零售业巨头。
It’s not that these companies don’t want a mobile wallet to truly catch on with consumers. They see the mobile wallet as a way to help retailers understand more about their customers’ shopping habits and, potentially, let merchants avoid the high fees they pay when processing credit card transactions.
这些公司并非不想要一个能真正吸引消费者的移动钱包。在它们看来,移动钱包是一种帮助零售商更好地了解顾客购物习惯的办法,并且有可能让商户规避信用卡交易中需要缴纳的高额费用。
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