CurrentC would also give retailers the ability to track shopping habits across the dozens of stores that belong to MCX, a data set that has traditionally been held by credit card companies, not merchants. If retailers had access to this data, it could be used to deliver relevant deals and loyalty points to consumers, which could increase these companies’ bottom lines.

CurrentC还让商家可以对顾客在MCX旗下所有商户的购物习惯进行跟踪，这组数据通常是由信用卡公司而非商家掌握的。如果零售商能拿到这个数据，就可以用它来推出定位准确的促销活动和积分，从而有望增加公司的收入。

That could also amount to in-store experiences centered on the smartphone, an area in which Walmart, one of the biggest partners in MCX, has increasingly dabbled in recent years.

同时它还可能营造一种以智能手机为中心的购物体验，作为MCX最大的合作伙伴之一，沃尔玛近年来一直在试水这个领域。

“MCX is studying how to make sure all of the things that a customer wants to do in a store can be facilitated in a conscious way,” said Steve Mott, owner of BetterBuyDesign, a payments industry consulting firm.

“MCX正在研究如何有意识地让顾客在一个商店里做的所有事都便利起来，”支付业咨询公司BetterBuyDesign所有人史蒂夫·莫特(Steve Mott)说。

Unlike Apple Pay, CurrentC is months away from beginning. When it is finally introduced, there is no guarantee it will take off.

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