Then, in a second experiment, coffee consumed from the white cup was found to taste less sweet when compared to the other coloured mugs.

While the blue cup made the coffee taste the sweetest.

The scientists believe that the colour brown may be associated with bitterness so that coffee in a white cup appears the brownest.

‘Our study clearly shows that the colour of a mug does influence the perceived taste and flavour of coffee,’ lead author Dr George Doorn of Federation University Australia, wrote in an article for The Conversation.

‘The effect of the colour of the mug on the flavour of the coffee reported here suggests that café owners, baristas, as well as crockery manufacturers should carefully consider the colour of their mugs,’ he said.

‘The potential effects may spell the difference between a one-time purchase and a return customer.’

The idea that colour can alter the taste of food and drink is not new.

A study published last year revealed that red, strawberry-flavoured mousse served on a white plate was rated as 10 percent sweeter and 15 percent more flavoursome than the same food presented on a black plate.

【用蓝色杯子喝咖啡味道更甜？】相关文章：

★ “基地”占领也门南部城市宣称建国

★ 亚马逊“虚拟更衣室” 上线！还能根据喜好，推荐服装

★ 如何戒除咖啡因瘾

★ 1杯Costa咖啡等于3瓶红牛？外媒说咖啡因太高

★ 想不到！贫民窟成印度最热门旅游景点

★ 人们去星巴克只是为了喝咖啡吗？

★ 因苦恼自身形象，1/8英国成年人曾想过自杀

★ 身体健康从何处入手?

★ 潜水员海底发现25年前信用卡

★ 天外飞宝：荷兰公司拟送孕妇去太空生孩子