For the first time, HBS is now opening up the program—based on case studies and videos—to applicants worldwide, including adult learners who have been out of school up to 10 years, and students admitted to the school’s full-time, on-campus MBA program this fall.
现在,哈佛商学院首次向全世界的申请者开放在线课程,包括毕业10年以上的成人学习者,以及在今年秋季入学的全日制MBA新生。这套在线课程主要基于案例研究和视频。
Initially, the program was designed largely for non-business undergraduates who needed the business basics to give them a leg up on the job market when they graduated from college. These latest changes could put the program in competition with more expensive Executive MBA programs, which demand a greater time commitment from managers with 10 or more years of work experience. EMBA programs cover a lot more ground, but Harvard’s imprimatur on this program of business basics could make it appealing to managers who otherwise would attend second-tier EMBA programs. CORe more directly competes with summer business programs for undergraduate students from schools like UC-Berkeley and Dartmouth College’s Tuck School of Business.
设计在线课程的最初目的,是满足非商业专业本科生对商业基础知识的需求,从而使他们在毕业求职时获得一定的优势。而最近对在线课程的修改,则使其可以与昂贵的在职高管工商管理硕士项目(EMBA)进行竞争。EMBA要求管理者有10年以上工作经验,并且需要投入更多时间。EMBA课程涵盖更多领域,但哈佛对在线商业基础课程的认可,则会吸引更多本打算攻读二流EMBA课程的管理者。CORe将对加州大学伯克利分校和达特茅斯学院塔克商学院等学校的本科生暑期商业课程构成直接威胁。
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