The competition with eBay prompted Jack Ma, Alibaba’s chairman, to quip: “Ebay may be a shark in the ocean, but I am a crocodile in the Yangtze. If we fight in the ocean, we lose, but if we fight in the river, we win.”

对于与eBay的竞争，阿里巴巴集团董事局主席马云(Jack Ma)曾诙谐地说：“eBay是海洋中的鲨鱼，而我们是长江中的扬子鳄。如果在海洋中对抗，我们将会失败。但如果在长江里对抗，我们将取得胜利。”

Ebay’s strategy to get back into the Chinese market with the help of more established local brands such as JD.com follows last month’s move by Amazon to open a store on Alibaba’s Tmall sales website.

Ebay借助京东这样的较成熟本土品牌重回中国市场并非首开先河，上月，亚马逊(Amazon)就入驻了阿里巴巴旗下的天猫商城(Tmall)。

JD.com, backed by Alibaba arch-rival Tencent, said of yesterday’s platform launch: “Ebay’s channel on JD Worldwide will showcase a variety of top categories and popular brands.”

京东得到阿里巴巴主要竞争对手腾讯(Tencent)的支持。对于昨日平台上线，京东表示：“京东全球购平台的ebay频道将展示种类繁多的优质商品和流行品牌。”

JD.com is the largest Amazon-like direct sales ecommerce seller in China, boasting its own distribution and logistics network, though Alibaba dominates the local industry intraffic numbers.

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