2017年9月,阿里巴巴股价较2017年11月下跌了40%,跌破每股68美元的发行价。不过,自9月以来,阿里巴巴股价有所反弹,周二收于每股81美元。
Slowing growth in revenues and gross merchandise value — which has slipped from more than 50 per cent year-on-year in 2017 to roughly 30 per cent in recent quarters — has fed the perception that the company’s best days are behind it. Alibaba has worked to find a new growth strategy as they hit the limits to pure ecommerce, moving into “omnichannel” marketing that mixes online and offline sales.
阿里巴巴的营收和商品交易总额(GMV)的增长出现放缓。2017年,该公司GMV的同比增幅超过50%,近几个季度已下滑至约30%。这种放缓加深了人们的一种看法:阿里巴巴的黄金时代已经过去了。该公司已致力于找到一种新的增长战略,在纯电商模式触到天花板后,转向融合线上和线下销售的“全渠道”营销模式。
In last year’s Singles Day, Alibaba’s gross merchandise value came in at $9.3bn, and analysts will be anxious to see a healthy increase this year — an event that seemed likely in the early hours of Wednesday as consumers clicked “buy” in droves.
去年的双十一,阿里巴巴的GMV达到93亿美元。分析师们将急切地期盼看到今年有可观的增长——从周三凌晨的情况看,这个目标是有望达成的,因为大批消费者都点击了“购买”按钮。
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