According to Morioka, his concept has a distinct advantage – the bookstore can serve as an exhibition for the book and its world, making the story come alive for customers. “For instance, when selling a book on flowers, in the store could be exhibited a flower that actually appears in the book,” he said. “Also, I ask the authors and editors to be at the bookstore for as much time as possible. This is an attempt to make the two-dimensional book into three-dimensional ambience and experience. I believe that the customers, or readers, should feel as though they are entering ‘inside a book.’”

盛冈三行说，他的创意具有明显的优势。书店可以作为展示这本书及书中世界的地方，给读者以身临其境之感。他说：“例如，在出售跟花有关的书时，书店中可以摆放书里的那种花。我还邀请作者和编辑多在书店待一些时间，这就让二维的阅读成了三维的体验，从而让读者产生进入书中世界的感受。”

Some of the books that have been featured in the store include The True Deceiver by Finnish author Tove Jansson, and Fairy Tales by Hans Christian Andersen. A few Japanese titles have made the list as well, like Tsukiyo To (Moon Night and Glasses) by Mimei Ogawa, and Karachi No Moto (Source of Form) by Akito Akagi. The first title on next year’s list is Fish-Man, a photo anthology by Maseru Tatsuki.

这家书店出售的书有芬兰作家朵贝·杨笙的《真正的骗子》和安徒生的《安徒生童话》。也有一些日本作家的书，像小川未明的《月夜与眼镜》和赤木明登的《造物有灵且美》。明年第一个星期将要出售的是马塞卢·龙贵的摄影集《鱼人》。

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