But for Ikea, it was a one-time thing. The company soon reached out to similar Facebook groups organizing games and asked them to disband, citing safety risks. And for good reason: Ikea is full of heavy furniture and forklifts.
但对于宜家而言,这样的活动只有一次。该公司很快就联系了组织类似游戏的脸书小组,并以安全风险为由要求他们解散。理由也很充分:宜家里到处都是重型家具和叉车。
Just this week, authorities in Glasgow foiled a new plan for a 3,000-person game in the Scottish city's Ikea store.
就在这周,格拉斯哥当局否决了在这座苏格兰城市的宜家门店中举行3000人游戏的新计划。
Employees at the local Ikea spotted the plan on Facebook and called the police, who turned away the would-be gamesters. An Ikea spokesperson told The Scotsman, "We need to make sure people are safe, and that's hard if we don't know where they are."
宜家当地的员工在脸书上看到了这一计划并报了警,而警方拒绝了这些想赌博的人。宜家的一位发言人告诉《苏格兰人报》,“我们需要确保人们是安全的,但如果我们不知道他们在哪儿,这就很难做到。”
Ikea's crackdown on hide-and-seek makes sense. But at the same time, it's hard not to see the phenomenon as a potential opportunity for the company, which has been working desperately to reinvent itself, rethinking its store designs and opening smaller urban stores that are really just a showroom for digital orders.
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