Clear Channel's Senior Vice President of Research and Insights Andy Stevens says "it's like mobile advertising, using the same consumer behavior, but using it for [Out-Of-Home ads like billboards.]" In an interview with Media Village, he says he sees it as a way of translating digital insights to this "out of home" space.

Clear Channel研究和计划部门的副高级经理说“好比手机广告，通过使用同样的顾客行为方式，现在只是把它运用到了户外广告牌上”在一次Media Village采访中，他认为这是一种对洞察数据的户外迁移。

But in an email to NPR, Clear Channel press spokesman Jason King drew a distinction between the one-to-one approach of online digital ad targeting and this strategy, which he described as "one-to-many." He explains: "We have no technical capability to determine the average age and gender of who sees our billboards, but the data providers can inform us by sharing, for example, that I-95 in Florida has a high percentage of families travelling to Disney World that pass many of our billboards."

在一封对NPR的邮件中，Clear Channel的媒体发言人Jason King将网络一对一广告方式和这种户外一对多广告模式划定界限，他解释到：“我们虽然无法通过技术手段得知广告牌受众群体年龄和性别，但是数据供应商会通过分享来提供我们信息，比如，佛罗里达州的I-95公路上有很多家庭会在去迪斯尼乐园的路上看到我们的广告牌。”

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