周日,广州市市场咨询艾媒网首席执行官张毅表示,Papi酱拥有700万微博粉丝,投资资金将主要用于数字营销。
There are more than 1 million Internet stars in China. Those who've become famous with live videos account for 35.9 percent, those made their name via news events account for 18.2 percent and those who have achieved fame on "We media" platforms account for 27.3 percent, media platform yoka.com said in February.
目前为止,中国共有100多万网络红人。自媒体时尚网二月报告显示,通过上传视频而蹿红的网红数量占35.9%;因资讯事件而蹿红的网红数量占18.2%;而通过自媒体平台走红的明星占27.3%。
About 82.5 percent of the stars are beautiful girls and most of them are students or models, the yoka.com report said. And 67.3 percent of them live in first tier-cities, and their average monthly income is about 21,000 yuan, according to the report.
时尚网报告指出,82.5%的网络明星是长相漂亮的女孩,其中很多人是学生或者模特。67.3%的网络明星来自一线城市,他们的平均月薪是21000元。
Zhang warned of the "big risks" of investment in Internet celebrities, who may face Chinese Internet management. "Some Internet celebrities got famous for making outside-the-mainstream comments and videos, which may be considered rude, inappropriate or even illegal,"said Zhang.
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