每种“味道”的指甲油都包装在“设计师设计的瓶子和盒子”(可惜没有桶)里,消费者们用这款产品涂了指甲之后,就可以“一遍一遍又一遍”地舔手指,任何时候、任何地点都能享受到肯德基的美味。并且,如果你担心安全问题,肯德基已经说了,这款产品“由天然原料制成”。
"The recipe for our edible nail polish is unique and was specifically designed to hold the flavor, but to also dry with a glossy coat similar to normal nail polish," said Ogilvy & Mather creative director John Koay. "This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong."
奥美创意总监约翰•郭说:“我们的可食用指甲油配方独特,是专门为保留鸡肉味道设计的,但干了之后也会像普通指甲油一样形成一层光滑的膜。我们旨在策划一场新奇有趣的推广活动,增加香港肯德基品牌带给人的兴奋体验。”
Not everyone is impressed with the idea, though, going by the comments on social media following the product announcement. "Just when you thought KFC couldn't possibly come up with something more disgusting than the Double Down Dog," a Twitter user wrote.
然而,社交媒体上指甲油广告下方的评论表明,并不是每个人都佩服这个想法。一位推特用户写道:“就在你还以为肯德基不可能再推出比双降热狗(见下图)还恶心的产品的时候,它又出了个能舔的指甲油。”
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