There is no indication that the supermarket was targeting this message at customers with Chinese heritage. The sign was in Italian not Mandarin. But somehow it was taken as an attack on a practice which some Chinese observers regarded as being unique to their national customs.

没有迹象表明超市挂出这则标识是针对中国顾客。标识是用意大利语写的，而不是汉语普通话。但不知为何这被当成了对敲西瓜这种行为的攻击，而一些中国评论者认为敲西瓜是中国人独有的习惯。

According to What's On Weibo, the photo was widely shared after Chinese media outlets reported that the notice was aimed directly at Chinese customers. But some social media users were quick to establish that the art of knocking watermelons is not exclusive to China and is in fact universal. The viral photo was originally posted by a user on Weibo who calls himself 'Isolated Guardian'. He is allegedly a Chinese man living in Milan. The photo has since been removed from his page.

根据微博上的信息，在中国媒体报道称这则标识针对的是中国顾客后，这张照片迅速火遍中国网络。但一些社交媒体用户很快发现敲西瓜并非中国独有的现象，其实在全球都非常普遍。最初上传这张照片的是一位名为@孤岛守护者的微博网友，据说是一位居住在米兰的中国人。后来他将照片在其个人主页删除。

Many shared jokes aimed at the supermarket sign.

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