But designing such a system is problematic. Science fiction writer Cory Doctorow posited a purely reputational currency in his novel Down and Out in the Magic Kingdom (2003). Such currencies, he says, are easily manipulated by con artists and extortionists. We’re misunderstanding the reason that eBay and Airbnb work, says Doctorow. It’s not because of the brilliance of the online reputation system but “because most people aren’t crooks”, an idea any Bavarian hotelier would understand.
但设计这样一个系统会带来问题。科幻作家科里•多克托罗(Cory Doctorow)在2003年出版的小说《魔法王国受难记》(Down and Out in the Magic Kingdom)中,假设了一种纯粹的信誉货币。按照他的说法,这种货币很容易被骗子和敲诈者操纵。多克托罗说,我们误解了eBay和Airbnb的模式行得通的原因。它们之所以行得通,不是因为互联网信誉系统的伟大,而是“因为大多数人都不是骗子”——巴伐利亚所有旅馆老板都明白这点。
Personalised trust has never been fairly distributed. When Harvard Business School researchers Benjamin Edelman, Michael Luca and Dan Svirsky conducted field experiments on Airbnb, they found that both hosts and guests were discriminating against racial minorities. Other researchers have found evidence of discrimination in places from Craigslist to carpools. New online tools are giving us the ability to treat faraway strangers as though they were neighbours — and we do, in good ways and in bad.
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