然而,对西方零售商来说,为扩大中国市场业务模式而研究制定一套独立的战略并不容易。
Tesco and B&Q are among those that decided to withdraw from China just a few years after investing in rolling out stores.
有些零售商在中国投资建设门店几年后就决定退出这一市场,其中包括特易购(Tesco)和百安居(B&Q)。
Rising labour costs and increases in commercial rents are putting pressure on margins and while some Chinese retailers have addressed this by pursuing a 24-hour, micro-store strategy, this is difficult for Western retailers to replicate.
劳动力成本上升和商业租金上涨令零售商利润率承压,一些中国零售商通过实施24小时微型店铺战略解决这一问题,但西方零售商复制该战略比较困难。
Walmart China’s decision to restructure its business and sell its e-commerce grocery site, YHD.com, to the country’s biggest online retailer, JD.com, in July 2016 could be interpreted as a further sign that Western retailers are struggling to keep pace with rapid market changes.
沃尔玛中国(Walmart China)在2016年7月决定重组业务并向中国最大的在线零售商京东(JD.com)出售其电商网站一号店(Yhd.com),可能被解读为西方零售商很难跟上快速市场变化的进一步迹象。
Under Walmart’s ownership, YHD.com’s share of China’s online marketplace slipped from 1st to 6th position, according to official data, requiring significant investment to boost its performance.
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