Engage readers with actionable communication throughout to enrich the overall reading experience and ensure that those who start reading your content are enthralled enough to stay tuned and keep learning until the last word is read.
想要保持读者的耐心,可以采用可行的交流方式拓展全程的阅读体验,并确保那些初次阅读的读者为你的内容着迷,以保持继续阅读和坚持学习的兴趣。
3. Make use of visuals
3. 利用视觉效果
Visuals are an extremely useful tool when it comes to making content more exciting for readers and ensuring that the whole story you’re trying to get across is thoroughly told and absorbed. Statistics say that roughly 40 percent of online users respond more positively to content with visuals as opposed to plain text, and posts with videos embedded in them receive about three times the inbound link exposure that posts without videos do.
视觉效果是一个极其有效的工具,当你需要为读者创造更激动人心的内容时,还希望整个故事能够完整地展现和接受。有数据显示,相比平白的文本来说,大约有40%的在线读者对于有视觉辅助的内容的回应更积极,而且嵌入视频的帖子的点击量是只附上内链而没有视频的帖子的三倍。
For this reason, it’s a good idea to include at least one high quality photo in each piece of content you produce. Any videos you can find to correspond with your topic will really help to enrich the piece and establish yourself as a knowledgeable brand. You’ll find that you can significantly increase your profit margins by including review videos for products.
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