In 2019, China is poised to reach a milestone that signals how the rebalancing of economic power in the world is reshaping industries with it.
2019年,中国将达到一个里程碑,这会证明全球经济力量再平衡如何改变产业。
“The year ahead is one that will go down in history,” write consultancy McKinsey & Company and media outlet The Business of Fashion in their joint report on the state of fashion in 2019. “Greater China will for the first time in centuries overtake the US as the world’s largest fashion market.”
美国麦肯锡咨询公司和英国时装商业评论公司在共同发布的2019年时尚业态报告中写道:“未来一年将被载入史册。大中华区数百年来将首次超过美国,成为全球最大的时尚市场。”
The wealth of China’s nearly 1.4 billion people is rapidly multiplying, creating legions of new consumers with disposable income to spend on things such as sports, entertainment, and of course, clothes and shoes. It’s shaping the way the fashion industry operates. Italian label Ermenegildo Zegna, for example, now looks to China, not the US, as the place where it tests new products before deciding whether to roll them out around the world.
中国近14亿人口的财富正在迅速增长,从而产生了一个有能力在体育、娱乐当然还有服装和鞋类上消费的人数众多的新消费者群体。这正在塑造时尚产业的运作方式。例如,意大利品牌杰尼亚现在把中国而不是美国作为测试新产品的地点,然后再决定是否在全球推广这些产品。
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