Online companies are getting better at targeted advertising too. Our browsing history and prior purchases are run through algorithms, which generate advertisements that more closely link consumers to the products companies believe we would like to buy. And since these products are not physically on display in a shop, the company saves money on overheads like rent and electricity. This allows them offer their products at a more reasonable price.
Then there's the reassurance. These days, the majority of online retailers offer a safe, convenient returns policy, often at no shipping cost to the buyer – just print out the returns label, affix it to the packaging the item was sent in and receive a full refund. Not only that, but hassle-free complaints procedures and policies mean that if your item is damaged, incorrect or even unwanted, the company can be easily notified and action taken.
Many people still enjoy the experience of buying in a real shop. The dialogue and customer service received from staff and special events that may be taking place in store can be big pulls. However, the "year-on-year" growth in the online retail sector, as observed by the UK Office for National Statistics, seems to imply that online retail is here to stay and will continue to be a major avenue to shopping for many customers.
词汇表 auction 拍卖会
chain 连锁(店)
department store 百货商店
retail outlet 零售商店
【The continued appeal of online shopping 网上购物热潮继续增温】相关文章:
★ The congestion caused by ride-hailing 叫车软件造成的交通拥堵难题
★ Is breast cancer linked to night shifts? 乳腺癌与上夜班有关系吗?
★ A bitter pill to swallow 不得不吞的苦药
★ Hockney's exhibition and disabled cast's play 大卫·霍克尼作品回顾展、残障人士表演戏剧
★ The rise of the emoji 表情符号的兴起
★ The office that starts at 9.06am 早上九点零六分准时开始工作
★ The language of smartphone addiction 从“手机瘾”衍生出的新词
最新
2019-11-15
2019-11-15
2019-11-15
2019-11-15
2019-11-15
2019-11-15