“I played Allenwood, Otisville and Lewisburg. I considered those gigs like playing for a private enterprise,” Kweder, 60, recalls. “Man, I’ve played everything from highway openings to the Hamptons.”
The master of guerilla marketing (in the early 70s Kweder postered the entire city with 10,000 “Kenn Kweder and His Secret Kidds” flyers featuring the likes of Jack Ruby shooting Lee Harvey Oswald slapped haphazardly on a walls, poles, buildings, mailboxes, trains, buses and all things stationary and mobile) now promotes by e-mail, word-of-mouth and business card. His business card reads “Kenn Kweder…Rock Star.”
He still plays four or five gigs a week. “I’ve been giggin’ all week,” Kweder says in his rat-a-tat cadence. “I’m so busy the left hand doesn’t know what the right hand is doing.” These days Kweder performs mostly as a solo act and often toils in anonymity.
“Sometimes I have to compete and prove myself at open mic nights. Most of the people I play for are under 35 and don’t know who I am,” Kweder says without a hint of ego. “The playing field changes from month to month. I’ve learned to be flexible. I just have this irrational intensity to play. When people get to know me then I ‘Kwederize’ my sets.”
“Kwederize” means to introduce such Kweder standards as “The Crackhead Song,” Heroin,” “ Little Bugs,” and the “Ballad of Manute Bol” - all stamped with the performer’s esoteric and campy philosophy of life. “These songs get their attention. My sets are still pretty avante garde and kooky. I revel in chaos,” says the manic musician.
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