“Everybody thinks Apple’s ad agency came up with the ‘crazy ones’ spiel,” an Apple insider told us. “But they didn’t. It was Appleseed’s idea, and Steve ran with it. The icon’s a nod to Appleseed, an inside joke.”
As our source tells it, the real story is this: Appleseed and Jobs were talking about Jobs’ personal philosophy, and the philosophies of Apple’s rivals. “You think different,” Appleseed told him. “You’re crazy enough to think you can change the world.” Maybe Jobs felt guilty for taking the credit, but shortly after the “Think Different” campaign began he sought Appleseed’s opinions more often, using him as a soundboard not just for Jobs’ ideas, but for actual products too. Appleseed may not have been an Apple employee, but he was an Apple insider.
- The Appleseed legend: the story behind Apple's unofficial mascot, TechRadar.com, December 24, 2013.
3. Throughout Donald Trump’s campaign and relentlessly chaotic presidency, the single constant presence at his side, outside of his family, has been the 29-year-old former Ralph Lauren model and White House communications director Hope Hicks.
While aides and advisers fall in and out of favor, Hicks has remained Trump’s Oval Office gatekeeper, companion and sounding board, offering consistent loyalty.
But now Hicks has herself been cast into two plotlines currently playing out in the presidential daytime reality-soap.
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